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Agile Marketing Team: We stand up daily!

Posted by jc-Qualitystreet on 2011/01/29

Marketing teams now who want to become Agile

At Valtech (FR), marketers have already taken the opportunity to adopt agility in their own business.

AgileMarketing-The Daily Scrum
AgileMarketing-The Daily Scrum

The team is small. Agile planning and visual management around a “beautiful” taskboard are the first agile elements the team wanted to experiment.

Every day in the morning, no more than 10 minutes, the team does its “Daily Scrum” to synchronize, measure progress and identify impediments. For them, Agile is a good way to work together and to build a relation of trust based on FEEDBACK, TRANSPARENCY and RESPECT.

And you know what? They like it!

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