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Agile Marketing Team: We stand up daily!

Posted by jc-Qualitystreet on 2011/01/29

Marketing teams now who want to become Agile

At Valtech (FR), marketers have already taken the opportunity to adopt agility in their own business.

AgileMarketing-The Daily Scrum
AgileMarketing-The Daily Scrum

The team is small. Agile planning and visual management around a « beautiful » taskboard are the first agile elements the team wanted to experiment.

Every day in the morning, no more than 10 minutes, the team does its « Daily Scrum » to synchronize, measure progress and identify impediments. For them, Agile is a good way to work together and to build a relation of trust based on FEEDBACK, TRANSPARENCY and RESPECT.

And you know what? They like it!

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